For OVER 70 years, a true natural vocation, in selecting only the best quality fruit to achieve the original and unmistakable taste.
On 11 July 1926 the «S. A. of farmers and fruit growers of Massa Lombarda" was found in Massa Lombarda
The Yoga brand debuted in 1946, during the post-war reconstruction period. The product is marketed throughout Italy, enjoying immediate success and establishing itself on the national market.
The brand's first large-scale diffusion campaign dates back to 1960, when the word Yoga became synonymous with fruit juice, in the same year the logo was redesigned, which will remain unchanged to this day